What Is Tinted Moisturizer?

With the plethora of options when it comes to foundation, it can get confusing determining what makes each option unique, when to use them, and where to start. To add to your long list of options, today I am talking about tinted facial moisturizers. While this is under the category of foundation, it’s double trouble in the best way. 

Now don’t worry. I’m not going to leave you hanging. I’m going to explain the key differences between tinted moisturizer and the other similar options. Hopefully, when all is said and done, you have found the perfect grab and go product for your no makeup look days. 

What is It? 

Tinted moisturizer is pretty self explanatory by the name. It’s a facial moisturizer with a built in tint that can act as a lighter version of foundation. Note that I said light because tinted facial moisturizers are not made to act as heavy coverage or even medium coverage for that matter. Think of it as a means to even your overall complexion rather than something to cover up blemishes or other problem areas. 

There are some differentiating ingredients that are to thank for this. Unlike foundation, tinted moisturizer has an extremely low titanium oxide percentage, which is what gives a lot of the coverage component. It also contains humectants, antioxidants, and a few other ingredients. 

Is Tinted Moisturizer Bad for your Skin? 

Many have asked if tinted moisturizer is bad for your skin, and my answer is no. However, it should be noted that while it’s a moisturizer, it should not be used in the same way as your typical moisturizers. This is an extra umph of moisture that can be used as foundation, not a moisturizer primarily. That is when it starts to come bad for your skin. 

Like a moisturizer, however, you should look for tinted facial moisturizers formulated to your skin type whether that be oily, dry, or combination. This is going to give you the best results and allow for you to rock your new skincare product without adding anything else. If you struggle with oiliness and want to add some setting powder on top, that is fine as well. 

The humectants and antioxidants ingredients make for a good product that can nourish your skin while evening redness or hyperpigmentation for a natural glow. Another reason a tinted moisturizer is good for you is that 9 times out of 10, your skin is in need of more moisture. Even if your skin is oily, it could be from a lack of moisture resulting in an overproduction of oil. Standard foundations can also dry your skin out or clog your pores with its heavy consistency, so this is a great solution. 


Unlike foundations, tinted facial moisturizers are simple to apply and don’t need an applicator. Here’s a step by step guide on how to execute this look well: 

1. Skin Care Routine Prep

Make sure your face is freshly washed and moisturized with a regular moisturizer. Like I mentioned before, it’s not a replacement for skincare. Plus, you always want to start with a clean canvas, so wash your face and create a well nourished pallet to work with. 

2. Start Small

A little goes a long way, so it’s better to have too little to start rather than too much. Squeeze a small amount onto the tip of your finger. You can add more as needed after you apply the first bit. Be sure to compensate for blending it into your neck as well. We don’t want any harsh lines, and necks need moisture as well!

3. Gently Rub 

The consistency will be similar to a moisturizer, so you can rub it into your skin easier than foundation. However, remember to be gentle. Rub in upward circular motions to promote lifting rather than pulling your skin downwards. This is a tip to implement when using any of your products. No premature aging for us, thank you very much. 

4. All done

Just like that, you are finished with the look. This is a quick and simple option to keep in your car or purse for days when you are in a rush but don’t want to leave the house completely naked as far as makeup goes. Grab a tinted facial moisturizer and let it become your new secret weapon. 

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